Maliha Silks is an Heirloom collection deeply rooted in Indian culture. An inseparable part of your inheritance, something passed down in a family for generations.
At Maliha the inspiration of Heirloom Silks is drawn from age old Indian handloom weaver communities who have contributed to the country’s rich textile culture and Heirloom Heritage.
Maliha a firm believer of family values our relationship with the weaver families across generations began to keep these communities and craft alive.
As a D2C brand Maliha brings a variety of silks from various parts of India directly to the client that gives Maliha a sense of Joy and pride where clients can buy an Heirloom product that can be passed down generations in their family with love. 💕 A value addition in their family inheritance.
As a D2C brand Maliha brings a variety of silks from various parts of India directly to the client. Infact you can buy the products directly on our website and on Amazon. And this strategy is fabulous for some very specific reasons...
Firstly, Maliha believes in quality and purity of Silk as an Heirloom Silks saree brand we sell pure quality silks that are most luxurious natural silk available and has a notably softer feel than synthetic or any blended silk available in the market.
Secondly, Maliha Silks believes a huge benefit to the D2C model is the fact that you can get instant feedback from customers on products, packaging, marketing and more.
Third, this ensures you have direct data and relationship with all the customers and dependency on the third party vendors goes away. Giving customers the finest quality products at best and affordable price.
Maliha Silks believes not to be in a race with brands selling through traditional retail channels because selling directly to clients enables us to build and maintain direct and long lasting customer relationships.